About GoSmartR
Good design.
Solid engineering.
One point of contact.
A founder-led digital studio bringing strategy, design and development together. Based in the UK. Working with businesses that care about their online experience.
The person behind the work
Gancho Iliev.
Founder · Creative director & lead engineer
My background spans full-stack development, brand strategy and interaction design. I founded GoSmartR to bring those disciplines into the same conversation.
Every project gets my attention from the first call. I work through the brief, the design and the build with you, so the thinking behind a decision stays connected to the finished work.
The aim is a website that feels right for your business and makes the next step clear for your customers.
A few principles
What goes into the work.
Care for the details.
Thoughtful design, clear language and considered interactions. Each detail should make the experience easier to use.
Design that works.
Performance and accessibility belong in the design process. The finished website needs to work as well as it looks.
Keep things clear.
You know the scope, the cost and where the work stands. Changes are discussed before they become surprises.
Measure what matters.
We look at what people can actually do on your site: enquire, book, buy and find what they need.
Real businesses. Real work.