Property & lettings · Build
Cherry Orchard
Branding / Development
Visit Live Site
- Client
- Cherry Orchard
- Timeline
- 4 weeks
- Tech Stack
- Next.js, React, Tailwind CSS, Vercel, Schema.org SEO
- Live Site
- cherryorchard.properties
In Brief
What
A warm, boutique digital presence for Cherry Orchard Properties, an independent letting agency in South West London — property listings, area guides, and a valuation-led landlord funnel.
What was hard
Competing against corporate chains and Rightmove-clone templates: the site had to read personal and premium while still doing transactional work — listings, valuations, compliance signals — without the cold estate-agency feel.
How
Playfair Display serif headings and a cherry-blossom motif over a warm palette; a filterable property-listing system with professional photography; dedicated area guides with schema.org structured data; a prominent valuation CTA on every page.
Result
Six coverage areas with dedicated local-SEO guide pages, a 24-hour valuation-response promise wired into the lead funnel, and the agency's compliance certification surfaced site-wide.
The Challenge
Cherry Orchard Properties is an independent letting agency competing against corporate chains in the New Malden and South West London market. They needed a digital presence that communicated trust, local expertise, and premium service quality — without the cold, transactional feel of Rightmove-clone templates.
A closer look
The Design
The Approach
We leaned into warmth and locality. Playfair Display serif headings and the signature cherry blossom motif give the brand a distinctly personal, boutique feel. The property listing system combines professional photography with clear pricing and area guides covering New Malden, Surbiton, Kingston, Worcester Park, and Teddington. A prominent valuation booking CTA drives landlord leads.
Designed to work
The Solution
Smart Property Listings
Dynamic property cards with professional imagery, pricing, bedroom counts, and area tags — filterable by location and property type with instant results.
Area Guides & Local SEO
Dedicated pages for each coverage area (New Malden, Kingston, Surbiton, etc.) with schema.org structured data, local insights, and tailored landlord messaging.
Valuation Booking System
Streamlined lead capture with a 24-hour callback promise — the primary conversion funnel for landlord acquisition, accessible from every page.
The Results
In their words
The new site has completely changed how landlords perceive us. We went from invisible online to the agency people actually call first.
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All work
